News
Thought leadership, case studies, and perspectives on visibility, media, and emerging technology.
The Benefits of Purpose-Driven Marketing for Small Businesses
What makes some small businesses stand out in a crowded market? The answer lies in purpose-driven marketing. As traditional strategies
How to Use TikTok for Business in 2024
In 2024, TikTok will continue to be a dominant force in the social media landscape. With over a billion active
Celebrating Veterans and Entrepreneurship in Vegas: Freedom Week 2024
Las Vegas, NV – Freedom Week 2024 was a remarkable celebration dedicated to empowering veteran entrepreneurs. This week-long event brought
The Rise of Conscious Consumerism: Why Purposeful Influencers Matter More Than Ever
According to a 2020 study by IBM and the National Retail Federation, nearly 70% of North American and European consumers
Navigating the Web3 Space: How To Thrive in a New Digital Era
The digital landscape is evolving at an unprecedented pace, and one of the most significant shifts we are witnessing is
Pride Event on June 29, 2024: Alter New Media X Spice NYC
On June 29, 2024, Pride celebrations in NYC reached new heights with the collaborative sponsorship of Spice NYC: Pride with
6 Key Public Relations Trends in 2024
As we navigate through 2024, the public relations (PR) landscape continues to evolve rapidly. With new technologies emerging and consumer
Building Your Brand from Scratch: The Ultimate Guide
Starting a brand from the ground up is an exhilarating journey that combines creativity, strategy, and perseverance. Whether launching a
Content Marketing 101: How to Create Compelling Content That Resonates with Your Audience
Content marketing is a great way of building brand awareness, engaging with your audience, and driving conversions. People often think
Elon Musk Labels Tesla’s Advertising ‘Generic,’ Lays Off Entire Marketing Team: A Bold Move or a Risky Gamble?
Elon Musk, the visionary entrepreneur behind companies like SpaceX and Tesla, is known for his unconventional approach to business. Tesla,
The Role of PR in Brand Building: How to Shape and Maintain Your Brand Image
In a world where news travels fast, and reputations can change overnight, managing your brand’s image is more crucial than
The Future of Marketing: How Technology is Changing the Game
A few months ago, a major sportswear Adidas brand launched a campaign using augmented reality (AR) that allowed customers to
Influencer Fraud and Brand Safety
Influencer marketing has come a long way since its early days. What started with a few celebrities and bloggers endorsing
PR in the Metaverse: Shaping Virtual Worlds for Brands
The metaverse concept has quickly transitioned from science fiction to an exciting reality. As virtual and augmented reality technologies advance,
Reflections and Fun: Customer Contact Week Las Vegas 2024 Was Life-Changing
My First Customer Contact Week -written by Lauren Jones Co-founder of Alter New Media Customer Contact Week Las Vegas 2024