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Thought leadership, case studies, and perspectives on visibility, media, and emerging technology.
IMEX America 2025 Impact and Innovation for Events, Travel, and Meetings Worldwide
By Nadya Rousseau, Founder & CEO, and Lauren Jones, Co-founder, Alter New Media Alter New Media at IMEX America 2025
High Risk, High Reward: Alan Cruz’s Leap into Venture Capital
Alan Cruz’s path to venture capital has been anything but straightforward. Cruz began his career as a teenage activist, a
Heidi Schooler on Redefining Her Digital Presence with Alter New Media
Heidi Schooler is an award-winning Los Angeles-based actor, voiceover artist, writer, and producer whose career spans film, TV, theatre, and
The Need for Human Intelligence in the Age of AI
Artificial intelligence (AI) is here, and it’s revolutionizing how we work across every industry. Tasks that once took teams hours—or
The Las Vegas Innovation Marketing Association: Lights, Strategy, Action: Digital Tech & Planning Day at The Smith Center Highlighting Dress for Success of Southern Nevada
A blockbuster afternoon of innovation, strategy, community, and impact LVIMA Board Members and Advisors Photo Credit Corporate Photographer and Filmographer
Innovation on the Rise During Pride Month: Joseph Tito, Shane Graffiti & Keeana Kee Illuminate SPICE NYC’s LGBTQIA+ Small Business Expo
By Alter New Media | July 2025 | LGBTQIA+ Entrepreneurship= Small Business Saturday | Tech for Good As cultural tides
Rethinking Marketing’s Role: Expense or Business Engine?
Stop Treating Marketing Like a Line Item. Start Treating It Like a Leadership Strategy. Ask most founders, CMOs, or investors
You’re Undervaluing the Very Thing That Builds Your Business
If marketing is still treated as an optional add-on or a last-minute budget item, it’s time for a mindset shift.
Influencer Marketing Is Evolving—And Older Consumers Are the Untapped Opportunity
The Myth of Influence: Why Age Is Not the Limiter—But the Lever For too long, influencer marketing has been held
Beyond the Panel: My Experience at the Female Empowerment Summit Unstoppable Together 2025
By Nadya Rousseau, CEO & Founder, Alter New Media On March 4, 2025, I walked into the grand ballroom of
The Power of Digital Storytelling: How Founders Can Use Media to Amplify Their Message
What makes a brand unforgettable? Is it the product, the service, or the story behind it? In today’s digital landscape,
AI for Social Good: How Nonprofits Can Leverage AI to Maximize Impact and Drive Meaningful Change
Artificial Intelligence (AI) is no longer just for tech giants and Fortune 500 companies. Nonprofits are also harnessing AI’s power
5 Branding Secrets Every Influencer Needs to Build a Personal Brand
The Power of Personal Branding: 5 Secrets for Influencers Have you ever noticed how some people walk into a room
Disruptive Founder Feature: Ben-Zion Benkhin of Wombo AI Spearheads Change for AI Accessibility with Creative Consumer Applications
How Wombo AI is Redefining AI: Creativity, Accessibility, and Fun When Ben-Zion Benkhin launched Wombo AI, he had one goal:
AI-Generated Influencers: The Future of Human Connection or a Marketing Misstep?
The Rise of AI-Generated Influencers: Innovation or Overreach? The face of marketing is changing rapidly, and so is the idea