LVIMA’s Marketers Make a Difference Brought Las Vegas Marketers Together for a Night of Community Impact
One of ten Billboard activations across the Las Vegas Valley highlighted by Lamar Advertising, Jeremy Kadoich, Marlo Simpson for the Las Vegas Innovation Marketer’s Association x HopeLink of Southern Nevada, Kristin Aviles billboard creative by Melissa Key West
On April 16, 2026, the Las Vegas Innovation Marketing Association hosted Marketers Make a Difference at Velocity Esports Las Vegas, turning a members-only industry gathering into something more meaningful than a typical networking event.
Held from 6:00 to 8:00 p.m., the evening paired friendly competition with hands-on community support. LVIMA members gathered to bowl, connect, and assemble hygiene kits for HopeLink of Southern Nevada, a nonprofit focused on preventing homelessness, preserving families, and providing wraparound support for Southern Nevada residents facing hardship. Alter New Media’s Nadya Rousseau and Lauren Jones helped orchestrate the billboard activation and volunteered alongside the LVIMA team and its members to put together the hygiene kits.
Nadya Rousseau, Founder and CEO of Alter New Media, Lauren Jones of Alter New Media, and Jeremy Kadoich Lamar Advertising
The concept behind the event was simple and strong: bring marketers together, give them something tangible to work on, and make the time count for families in the local community. According to the official event page, teams were made up of bowlers and “impact makers,” with scores shaped not only by what happened on the lanes but also by how many hygiene kits were assembled throughout the night.
That structure gave the event its own personality. It was competitive, but not in a way that distracted from the purpose. The energy came from collaboration, conversation, and the shared understanding that professional communities can do more than exchange business cards. They can show up for people.
LVIMA also made space for attendees to learn more about the organization behind the effort. HopeLink was featured as the event’s nonprofit partner, with the association highlighting the group’s work in housing stabilization, homelessness prevention, rapid rehousing, emergency shelter, employment support, and other essential services for Southern Nevada families. In addition to assembling hygiene kits, attendees were encouraged to write motivational notes for families receiving support.
There was also a clear sense of continuity behind the event. LVIMA noted that last year’s effort produced 200 “Sunshine Kits” for Nevada Partnership for Homeless Youth, setting a visible benchmark for this year’s community impact. That kind of follow-through matters. It shows that this was not a one-off act of goodwill, but part of a broader commitment to service within the Las Vegas marketing community.
Support from sponsors helped make the evening possible. LVIMA recognized Seedtag and Viant as event sponsors, backing a format that brought together networking, local engagement, and direct action in one room.
For Alter New Media, events like this reflect an important part of what makes the Las Vegas marketing community worth paying attention to. Strong professional ecosystems are not built on industry talk alone. They grow through generosity, consistency, and a willingness to turn connection into action.
Marketers Make a Difference did exactly that. It gave Las Vegas marketers a reason to show up for one another, and for the wider community, in a way that felt practical, grounded, and genuinely useful.
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