My First Customer Contact Week -written by Lauren Jones Co-founder of Alter New Media Customer Contact Week Las Vegas 2024 was an exhilarating experience. Reflecting on it, I’m reminded of how transformative this event was for the customer contact and customer experience (CX) industry. Held from June 3-6, 2024, at the spectacular Caesars Forum, this […]
Storytelling is the heartbeat of any successful brand, and in the digital age, it has never been more vital. It’s not just about selling a product; it’s about forging connections and creating memorable experiences that resonate with your audience. Every platform—Instagram, YouTube, TikTok, or LinkedIn—has vibes and quirks. The trick is to adapt your […]
Marketing these days is all about authenticity and engagement. As you look for innovative ways to spice up your marketing strategy while staying true to the authentic pulse that today’s consumers appreciate, let’s delve into the transformative potential of user-generated content (UGC). This isn’t about crafted, polished ad copy; it’s about real content created […]
Celebrating Positivity: Spread The Cheer USA and The Cheer Choice Awards in Las Vegas Spread The Cheer USA and the Cheer Choice Awards stand out as leaders for positivity in a world where the internet can often be a breeding ground for negativity and criticism. Held in the dazzling city of Las Vegas, this award […]
In a groundbreaking development, Microsoft has introduced VASA-1, a pioneering video technology powered by artificial intelligence that promises to revolutionize how we perceive and interact with digital media. This latest innovation showcases realistic videos that blur the lines between virtual and reality, setting a new benchmark in AI-generated content. In today’s blog post, we […]
In an unexpected yet exciting blend of fashion and flavors, Heinz and Mattel have partnered to launch a campaign that’s as novel as it is nostalgic: “Barbie meets BBQ”. This unique collaboration brings together Heinz, a brand synonymous with ketchup and grilling, and Mattel’s ever-stylish Barbie in a fusion, sparking conversations and tantalizing taste buds. […]
Author, Cynthia Uduchukwu The journey of the 99 Cents Only Stores begins not with a grand vision but with a keen eye for opportunity. In the 1960s, Dave Gold, a Los Angeles liquor store owner, noticed a curious trend: items priced at 99 cents disappeared from his shelves faster than anything else. This sparked a […]
Author, Cynthia Uduchukwu It all started with a glaring reality: Black queer LGBTQ+ individuals up to date often face a double dose of discrimination and misunderstanding, not just in daily life but also when seeking mental health care. Seeing the inadequate treatment and frustrating lack of accessibility that affected so many, Aaron Skinner-Spain founded NYC […]
Remember when raising awareness for your non-profit meant phone banking and bake sales? While those efforts deserve a gold star, the digital age has ushered in a new era of connecting with supporters and driving social change. Influencer marketing is a game-changer that’s no longer just for selling the latest sneakers or makeup. But hold […]
At the heart of every successful marketing strategy lies a compelling story. This narrative does more than just sell a product or service; it conveys a mission, a vision, and a purpose that resonates deeply with its audience. As a brand on a mission to change the world in your little way, You’re not just […]
