How Today’s CEOs Build Powerful Personal Brands Today’s most influential CEOs aren’t just company heads—they’re trusted voices, thought leaders, and sources of inspiration. A strong personal brand is a vital asset that reflects a CEO’s expertise, values, and vision while amplifying their business’s credibility and appeal. For CEOs looking to elevate their influence, crafting an […]
Blake Mycoskie, the visionary founder of TOMS Shoes, has built an iconic brand by reshaping how businesses approach social impact. Since its inception in 2006, TOMS has been at the forefront of purpose-driven enterprises, pioneering the “One for One” model. This revolutionary approach donates a pair of shoes to a person in need for every […]
A brand with a purpose does more than create products—it creates connections. Today’s consumers want more than just a transactional experience; they’re looking for brands aligning with their values and meaningfully contributing to the world. Enter the purpose-driven marketing funnel: a model that isn’t about pushing products but about nurturing relationships built on trust, impact, […]
We are happy to spotlight our client, Dr. Mohammad Aalai, founder of Pain Free Lives. Chronic pain impacts millions of individuals, making simple tasks difficult and decreasing their quality of life. In an environment where surgery and medication are frequently seen as primary solutions, Dr. Mohammad Aalai offers an alternative through his clinic, Pain Free […]
Melissa Robinson-Winemiller, author, speaker, and trainer, stands out for her ability to fuse empathy with effective leadership strategy. With a career built on both practical experience and academic insight, she guides purpose-driven leaders through the challenges of scaling with integrity. Her approach centers on actionable steps to help leaders stay mission-focused while creating genuine connections […]
Kajsa’s journey to launching her coaching and blog platform, Life with Kajsa, began over a decade ago in Los Angeles, California. Her deep concern for the planet’s environmental challenges sparked the creation of her first blog, Life of Mjau. In this space, she explored ways to inspire herself and others to live more sustainably. As her […]
Be You Brand Live 2024 kicked off with an array of empowering talks, with Nadya Rousseau, founder of Alter New Media, delivering an insightful session on Strategic PR. Her talk, titled “Strategic PR Starts with You: Three Steps to Build Authority and Visibility as a Transformative CEO”, highlighted the importance of leveraging PR to build […]
At Alter New Media, we believe in the power of innovation and disruption to create meaningful change, and the 3rd annual Unconventional Awards held at the Fontainebleau Waterbleau Terrace in Las Vegas, Nevada, was hosted by T-Mobile for Business perfectly exemplified that belief. As we reflect on this incredible event, I’m thrilled to share the […]
As part of Alter New Media, I enjoyed attending the final day of Be You Brand Live 2024, held at Meet in Downtown Las Vegas. It was a day full of insightful sessions and meaningful connections. Here’s a breakdown of the final day, themed “Amplify,” which focused on amplifying both personal growth and business impact. 8:00 […]
As part of Alter New Media, I had the pleasure of attending Day 2 of Be You Brand Live 2024—a truly empowering experience. The day, themed “Ignite,” was packed with actionable insights and strategies designed to help entrepreneurs grow personally and professionally. Here’s a breakdown of the day’s highlights: 8:00 AM: Arrival & Check-In Attendees […]
