Alan Cruz’s path to venture capital has been anything but straightforward. Cruz began his career as a teenage activist, a role that led him to work for Congress in Washington, D.C. after college, before quickly realizing that politics wasn’t his true calling. Last year, Cruz faced a health crisis that required multiple surgeries and nearly […]
Heidi Schooler is an award-winning Los Angeles-based actor, voiceover artist, writer, and producer whose career spans film, TV, theatre, and digital media. Schooler has made appearances on shows like CSI: NY, starred in Bron Theron’s Half Dead Fred (2023), and has lent her voice to major campaigns for Walmart. Currently, she has a recurring role […]
A blockbuster afternoon of innovation, strategy, community, and impact LVIMA Board Members and Advisors Photo Credit Corporate Photographer and Filmographer Jamal Lawson Las Vegas, NV – July 31, 2025 – The spotlight was on at Myron’s inside The Smith Center for the Performing Arts as the Las Vegas Innovation Marketing Association (LVIMA) hosted Lights, Strategy, […]
By Alter New Media | July 2025 | LGBTQIA+ Entrepreneurship= Small Business Saturday | Tech for Good As cultural tides shift toward more inclusive economies, it’s impossible to ignore the entrepreneurs and artists at the forefront of transformation. This summer, Alter New Media had the privilege of witnessing brilliance in motion at the SPICE NYC […]
Stop Treating Marketing Like a Line Item. Start Treating It Like a Leadership Strategy. Ask most founders, CMOs, or investors what marketing is for, and the response is predictable: lead gen, customer acquisition costs, conversions. All valid. But if that’s all you think marketing is for, you’re missing the bigger picture. Here’s the real question, […]
If marketing is still treated as an optional add-on or a last-minute budget item, it’s time for a mindset shift. Marketing isn’t a luxury—it’s the engine that drives sustainable growth. It’s not just a department you tap into “when there’s extra budget.” The strategic infrastructure powers connection, shapes culture, and builds credibility. Marketing goes beyond […]
The Myth of Influence: Why Age Is Not the Limiter—But the Lever For too long, influencer marketing has been held hostage by a narrow, youth-obsessed lens—endless 20-something TikTok creators dancing on cue, algorithm-chasing content mills, and picture-perfect Instagram grids prioritizing aesthetics over actual impact. Here’s the inconvenient truth: real influence isn’t defined by youth but […]
By Nadya Rousseau, CEO & Founder, Alter New Media On March 4, 2025, I walked into the grand ballroom of the Waldorf Astoria Beverly Hills. I was met with a vibrant energy that could only mean one thing—leaders from across the globe were gathered with one shared mission: to uplift, inspire, and empower. The Female Empowerment […]
What makes a brand unforgettable? Is it the product, the service, or the story behind it? In today’s digital landscape, storytelling is more than just a marketing tool—it’s the foundation of how brands connect with their audience. Consumers no longer buy products or services; they buy into stories that resonate with their values, aspirations, and […]
Artificial Intelligence (AI) is no longer just for tech giants and Fortune 500 companies. Nonprofits are also harnessing AI’s power to revolutionize how they operate, engage donors, and serve communities. By leveraging AI, nonprofits can maximize their resources, enhance outreach, and create a greater impact—all while remaining mission-driven. With AI’s ability to automate tasks, analyze […]
